Chaotics by Philip Kotler
We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. This work outlines a specific system for managing waves of uncertainty affecting customers, employees, and other stakeholders.
Philip Kotler is one of the world's foremost experts on the strategic practice of marketing, voted the first Leader in Marketing Thought by the American Marketing Association. He is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University, and the author of many influential books, including Marketing Management. John A. Caslione is a highly sought after expert who has executed global business development strategies in 87 countries on six continents. He is the founder, President, and CEO of the global mergers and acquisitions advisor GCS Business Capital LLC.
| SKU | Nicht verfügbar |
| ISBN 13 | 9780814415214 |
| ISBN 10 | 0814415210 |
| Titel | Chaotics |
| Autor | Philip Kotler |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Hardback |
| Verlag | Amacom |
| Erscheinungsjahr | 2009-05-01 |
| Seitenanzahl | 224 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |