Customer Relationship Management by Graham Roberts-Phelps

Customer Relationship Management by Graham Roberts-Phelps

Every customer is an individual with a choice. The role of Customer Relationship Management (CRM) is to ensure that each first-time buyer becomes an ongoing client, and every client a self-perpetuating advocate of your business.

This book explains the elements of CRM and how to establish an integrated customer relationship-oriented approach in your organisation. How, in a word, to become a business where every customer's need is not just provided for but anticipated.

Graham Roberts-Phelps has been designing and delivering high quality health and safety courses, and sales, management and personal development programmes for many years. As a training consultant and Director of 80/20 Training Limited, he has worked with companies of all sizes and across all industries. Graham is a prolific author whose books and manuals include 90 Brain Teasers for Trainers, Flip Chart Games for Trainers, Training Event Planning Guide and a series of ten Health and Safety Workbooks, all published by Gower, as well as his own series of self-published looseleaf training manuals on health and safety.

SKU	Nicht verfügbar
ISBN 13	9781854181190
ISBN 10	185418119X
Titel	Customer Relationship Management
Autor	Graham Roberts-Phelps
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	Thorogood
Erscheinungsjahr	2001-02-20
Seitenanzahl	230
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar