Hero of Washington Square by Rose Estes

Hero of Washington Square by Rose Estes

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Hero of Washington Square by Rose Estes

The Future of Excellence in Public Relations and Communication Management brings together an outstanding group of public relations scholars and practitioners to consider the indelible theory building in public relations of James E. Grunig and Larissa A. Grunig, who with David M. Dozier, produced the 1992 IABC Excellence Study, a benchmark body of work examining best practices in the public relations field. In this assembled collection, editor Elizabeth L. Toth and the contributors show how and in what ways the theories of the Excellence Study have developed and changed. They present research that advances excellence theories, adds new dimensions and directions to the excellence theories, and shows how the excellence study has moved on to a global stage. Toth and her colleagues challenge future researchers to continue the theory-building that will lead to understand how strategic public relations management contributes to organizations and society. Public relations and communication management scholars, in addition to practitioners and graduate students studying these areas, will benefit immensely from the work included here.
SKU Nicht verfügbar
ISBN 13 9780880380225
ISBN 10 0880380225
Titel Hero of Washington Square
Autor Rose Estes
Buchzustand Nicht verfügbar
Bindungsart Paperback
Verlag TSR INC
Erscheinungsjahr 1983-01-01
Seitenanzahl 0
Hinweis auf dem Einband Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis Nicht verfügbar