Introductory Economics For Business And Management
Introductory Economics For Business And Management
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Zusammenfassung
Explores the application of economic concepts and techniques in business, and how they assist operational decision making and strategy formation. This work puts micro-economic principles in context within the national and international macro-economic business environment. It is aimed at business and management undergraduates.
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Introductory Economics For Business And Management by Julian Gough
This textbook is aimed at business and management undergraduates, as well as MBA or DMS students converting from other disciplines, who are taking an introductory module in economics. It explores the application of economic concepts and techniques in business, and how they assist operational decision making and strategy formation. These micro-economic principles are put in context within the wider national and international macro-economic business environment.
Julian Gough is Principal Lecturer in Economics at the University of Teeside.
| SKU | Nicht verfügbar |
| ISBN 13 | 9780077095611 |
| ISBN 10 | 0077095618 |
| Titel | Introductory Economics For Business And Management |
| Autor | Julian Gough |
| Buchzustand | Nicht verfügbar |
| Bindungsart | Paperback |
| Verlag | McGraw-Hill Education - Europe |
| Erscheinungsjahr | 2000-04-16 |
| Seitenanzahl | 300 |
| Hinweis auf dem Einband | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Hinweis | Nicht verfügbar |