Managing Customer Relationships by Don Peppers

Managing Customer Relationships by Don Peppers

In today's competitive marketplace, managing customer relationships or customer relationship management (CRM) is critical to a company's profitability and long-term success. Fully revised and updated, Managing Customer Relationships, Second Edition contains principles that serve business managers as a useful underpinning for understanding how to build and manage customer relationships. Written by Don Peppers and Martha Rogers, two of the foremost thought leaders in CRM, the new edition contains updated examples, case studies, and references with contributing works from various industry leaders.

DON PEPPERS is a Founding Partner at Peppers & Rogers Group. He is a former CEO of a top-20 direct marketing agency. He is a globally respected thought leader, futurist, and consultant. He holds a degree in astronautical engineering from the U.S. Air Force Academy and a master's in public affairs from Princeton University's Woodrow Wilson School. His popular blog, Peppers Unplugged, can be found at www.1to1media.com. MARTHA ROGERS is a Founding Partner at Peppers & Rogers Group and is in demand for speaking and thought leadership on six continents. She is also an adjunct professor at the Fuqua School of Business at Duke University. She earned her PhD at University of Tennessee as a Bickel Fellow, and has led multi-year, multimillion-dollar research programs. PEPPERS and ROGERS have published eight best-selling books and are always working on the next one. Their first book, The One to One Future, was named Book of the Year by Tom Peters and one of the two or three most important business books ever written by George Gendren, then editor of Inc. Their second book, Enterprise One to One, was given a five-star rating by the Wall Street Journal. The books appear in nineteen languages. They have also published in Harvard Business Review and other academic publications.

SKU	Nicht verfügbar
ISBN 13	9780470423479
ISBN 10	0470423471
Titel	Managing Customer Relationships
Autor	Don Peppers
Buchzustand	Nicht verfügbar
Bindungsart	Hardback
Verlag	John Wiley and Sons Ltd
Erscheinungsjahr	2011-02-08
Seitenanzahl	528
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar