Marketing Communications by Chris Fill

Marketing Communications by Chris Fill

There are numerous practitioner-based books that tell readers how to do marketing communications. This book seeks to provide an alternative, perhaps more challenging perspective to the subject, being written from an academic perspective. It seeks to bring together aspects of both marketing and corporate communications on the basis that relationship marketing principles will continue to be the dominant paradigm. Instructor's Manual with PowerPoint Slides (0-13-010220-2).

Paul Baines is Reader in Marketing and Director, MSc Strategic Marketing, in the School of Management at Cranfield University.

Chris Fill is Founder and Managing Director of Fill Associates and a former Principal Lecturer in Marketing in the Portsmouth Business School at the University of Portsmouth.

Kelly Page is Lecturer in Marketing and Strategy in the Cardiff Business School at the University of Cardiff.

SKU	Nicht verfügbar
ISBN 13	9780130102294
ISBN 10	0130102296
Titel	Marketing Communications
Autor	Chris Fill
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	Pearson Education (US)
Erscheinungsjahr	1998-11-11
Seitenanzahl	680
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar