Marketing Management by Harper W Boyd

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Marketing Management by Harper W Boyd

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Summary

This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software.

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Marketing Management by Harper W Boyd

This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software.
Harper W. Boyd Jr., University of Arkansas, Little Rock - Orville C. Walker Jr., University of Minnesota - Jean-Claude Larreche, INSEAD, European Institute of Business Administration
SKU Nicht verfügbar
ISBN 13 9780071154291
ISBN 10 0071154299
Title Marketing Management
Author Harper W Boyd
Condition Nicht verfügbar
Binding type Multiple-component retail product
Publisher McGraw-Hill Education - Europe
Year published 1997-11-01
Number of pages 576
Cover note Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Note Nicht verfügbar