Rules to Break and Laws to Follow by Martha Rogers

Rules to Break and Laws to Follow by Martha Rogers

Praise for Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism "A fascinating, highly readable synthesis of business principles, technology, sociology and common sense, Rules to Break and Laws to Follow persuasively shows the connection between customer trust and business profits, and then explains how to make it happen. As a bonus, you'll learn how to make your company more innovative, how to ensure your employees actually enjoy what they're doing, and how to deal with the kinds of service and quality breakdowns that occasionally plague any company, even a well-managed one. This book should be on your required reading list." —Stephen M. R. Covey, bestselling author of The Speed of Trust: The One Thing That Changes Everything "Over the years, Peppers and Rogers have given me valuable advice about navigating the changing business landscape. This book is a must-read for managers who want to empower their employees and customers to?make change their ally." —Jim McCann, founder and CEO of 1-800-FLOWERS.COM "Highly readable and entertaining. Make sure everybody in your firm reads this book by last Friday." —Dror Pockard, CEO of eglue "In a time when most companies are built to flip, Peppers and Rogers have planted a stake in the ground to help you survive past the next round of financing or consumer fad. Knowing what rules to break is arguably even more important than what laws to follow, and this book imparts knowledge for both." —Guy Kawasaki, cofounder of Truemors and author of The Art of the Start "Peppers and Rogers have created the unthinkable: an enjoyable wake-up call! Their book serves up one compelling and provocative idea after another, and the authors enjoy debunking some of our most deeply ingrained business beliefs. Read this book and your customers will thank you." —Dan Heath, coauthor of Made to Stick: Why Some Ideas Survive and Others Die

"Harnessing the power of connected customers and networked employees is now the key to success and that's what this book is all about" (Bookviews.com, April 2008)

Martha Rogers is a former schoolteacher and English instructor with considerable experience writing both fiction and non-fiction. She served as a newsletter editor for the writer's organization, Inspirational Writers Alive! for six years and is the state president. She is also the director for the annual Texas Christian Writer's Conference and is a member of American Christian Fiction Writers. Her novel, Not on the Menu (May 2007), is a part of Sugar and Grits, a novella collection with DiAnn Mills, Janice Thompson, and Kathleen Y'Barbo. Rogers has a Master's Degree in Education, worked for twenty-eight years as a secondary teacher, and has worked as a supervisory teacher at University of Houston Clear Lake and as an instructor of English Composition at Houston Community College. Martha and her husband live in Houston, Texas and have worked with teenagers at First Baptist Church for twenty-four years.

SKU	Nicht verfügbar
ISBN 13	9780470227541
ISBN 10	0470227540
Titel	Rules to Break and Laws to Follow
Autor	Martha Rogers
Serie	Microsoft Executive Leadership Series
Buchzustand	Nicht verfügbar
Bindungsart	Hardback
Verlag	Wiley
Erscheinungsjahr	2008-02-19
Seitenanzahl	320
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar