Services Marketing by Valarie A Zeithaml
Advanced economies of the world are dominated by services, even manufacturing companies recognize that service provides sustainable competitive advantages. This text focuses on customer expectations in order to help companies develop and deliver a service that the customer will value.| SKU | Nicht verfügbar |
| ISBN 13 | 9780071169943 |
| ISBN 10 | 0071169946 |
| Title | Services Marketing |
| Author | Valarie A Zeithaml |
| Series | Mcgraw-Hill International Editions Series |
| Condition | Nicht verfügbar |
| Binding type | Paperback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 2000-01-01 |
| Number of pages | 656 |
| Cover note | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Note | Nicht verfügbar |