Tribes by Seth Godin

Tribes by Seth Godin

The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader.

Since it was first published almost a decade ago, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists, or readers around an idea, this book will demystify the process.

It's human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). Now the Internet has eliminated the barriers of geography, cost, and time. Social media gives anyone who wants to make a difference the tools to do so.

With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead.

If you think leadership is for other people, think again--leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle.

Tribes will make you think--really think--about the opportunities to mobilize an audience that are already at your fingertips. It's not easy, but it's easier than you think.

SKU	GOR003989048
ISBN 13	9781591842330
ISBN 10	1591842336
Titel	Tribes
Autor	Seth Godin
Buchzustand	Sehr Gut
Bindungsart	Hardback
Verlag	Penguin Putnam Inc
Erscheinungsjahr	2008-10-16
Seitenanzahl	160
Preise	Winner of 800-CEO-READ Business Book Award.
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
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