Applied Strategic Planning: How to Develop a Plan That Really Works by Leonard Goodstein

Applied Strategic Planning: How to Develop a Plan That Really Works by Leonard Goodstein

Written by three top consultants and trainers, "Applied Strategic Planning" shows managers and CEOs a clear, totally effective way to identify and implement strategic objectives. It surpasses other strategic planning models in many key areas, including its emphasis on organizational culture, the integration of business and functional plans, the performance audit, and gap analysis. Plus, values clarification is explicitly confronted in a systematic way early in the process.Goodstein, Nolan, and Pfeiffer take managers through all phases of the strategic planning process, including how to determine if an organization is ready for strategic planning, effectively communicate a corporate vision, recognize the role of culture in changing strategic direction, understand the various roles of a consultant, write effective mission statements and create contingency plans. Charts, diagrams, and checklists make the book especially helpful. Along with illuminating examples from the authors; extensive consulting experience, and even cartoons that convey important points, "Applied Strategic Planning" lets managers at the helm navigate expertly through today's unpredictable business climate.

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

SKU	Nicht verfügbar
ISBN 13	9780070240209
ISBN 10	0070240205
Title	Applied Strategic Planning: How to Develop a Plan That Really Works
Author	Leonard Goodstein
Condition	Nicht verfügbar
Binding type	Hardback
Publisher	McGraw-Hill Education - Europe
Year published	1993-06-30
Number of pages	379
Cover note	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Note	Nicht verfügbar