Corporate Information Strategy and Management: Text and Cases by Lynda Applegate

Corporate Information Strategy and Management: Text and Cases by Lynda Applegate

Corporate Information Strategy and Management: Text and Cases 7/e by Applegate, Austin and McFarlan is written for students and managers who desire an overview of contemporary information systems technology management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader’s experience with IT, though it is presumed that the reader has some course work or work experience in administration and/or management. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.

The Henry R Byers Professor of Business Administration at Harvard Business School, teaching courses in entrepreneurial management and business policy and strategy. Associate professor at Harvard Business School and chairs an executive program for CIOs. He is the author of numerous articles and four books on information technology management. The Albert H Gordon Professor of Business Administration Emeritus ar Harvard Business School. He played an important role in introducing Management Information Systems to HBS in 1962.

SKU	Nicht verfügbar
ISBN 13	9780071244190
ISBN 10	0071244190
Title	Corporate Information Strategy and Management: Text and Cases
Author	Lynda Applegate
Condition	Nicht verfügbar
Binding type	Paperback
Publisher	McGraw-Hill Education - Europe
Year published	2006-01-16
Number of pages	736
Cover note	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Note	Nicht verfügbar