Quench Your Own Thirst by Jim Koch

Quench Your Own Thirst by Jim Koch

Founder of The Boston Beer Company, Samuel Adams brewer, & catalyst of American craft beer, Jim Koch tells all when it comes to business, beer, & turning your passion into a successful company. It looked like an unwinnable David and Goliath struggle: one guy against the mammoth American beer industry. When others balked at Jim Koch's plan to leave his consulting job and start a brewery challenging American palates, he picked out a family recipe and ploughed ahead, launching the company that helped to redefine American beer, Samuel Adams. Quench Your Own Thirst offers unprecedented insight into Koch's whirlwind ride to the top of craft brewing. His innovative company model and savvy business choices offer counter-intuitive lessons that readers can put to work right away. Koch's anecdotes, quirky musings, and bits of wisdom go far beyond brewing. This book is a fun, engaging guide for building a career or launching a successful business based on your passions. Quench Your Own Thirst is the key to the ultimate dream: being successful while doing what you love.

Jim Koch is the founder of The Boston Beer Company and brewer of Samuel Adams. He founded the company in 1984 using his great-great-grandfather's recipe. Samuel Adams Boston Lager has led the American craft beer revolution for more than 30 years, bringing full-flavoured beer to the American beer landscape. The Boston Beer Company has become the leading American craft brewery with annual sales of $904 million, totalling 1% of the U.S. beer market.

SKU	Nicht verfügbar
ISBN 13	9781250135018
ISBN 10	125013501X
Titel	Quench Your Own Thirst
Autor	Jim Koch
Buchzustand	Nicht verfügbar
Bindungsart	Paperback
Verlag	St Martin's Press
Erscheinungsjahr	2017-09-26
Seitenanzahl	272
Hinweis auf dem Einband	Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden.
Hinweis	Nicht verfügbar