Service Management by Mona J Fitzsimmons
Balancing conceptual and applied coverage of all aspects of the management and operation of services, "Service Management" has maintained the position as market leader through five previous editions. It is the most comprehensive and widely used introduction to service operations on the market, written by one of the top authorities on the subject, and it is designed to develop students' skills in both strategic and operational issues pertaining to services.New material on Professional Service Firms highlights IBM's initiative to establish a Service Science, Management, and Engineering discipline. The Sixth Edition also offers the latest information on Six-Sigma and RFID, as well as recent developments in other important industry topics. Text coverage spans both qualitative and quantitative aspects of service management and offers flexibility in courses, offering varying approaches to the study of service operations. The ancillary package includes student CD-ROM and Website that includes self-test quizzes, video clips, ServiceModel Software, and the Mortgage Service Game.| SKU | Nicht verfügbar |
| ISBN 13 | 9780071263467 |
| ISBN 10 | 0071263462 |
| Title | Service Management |
| Author | Mona J Fitzsimmons |
| Condition | Nicht verfügbar |
| Binding type | Paperback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 2007-12-01 |
| Number of pages | 554 |
| Cover note | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Note | Nicht verfügbar |