Transnational Management by Christopher A Bartlett
"Transnational Management" focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.
Christopher A. Bartlett, Harvard Business School Paul W. Beamish, The University of Western Ontario
| SKU | Nicht verfügbar |
| ISBN 13 | 9780071267434 |
| ISBN 10 | 0071267433 |
| Title | Transnational Management |
| Author | Christopher A Bartlett |
| Condition | Nicht verfügbar |
| Binding type | Paperback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 2010-11-01 |
| Number of pages | 840 |
| Cover note | Die Abbildung des Buches dient nur Illustrationszwecken, die tatsächliche Bindung, das Cover und die Auflage können sich davon unterscheiden. |
| Note | Nicht verfügbar |