Advertising Now! by Julius Wiedemann
Though most of us change the channel or make a trip to the bathroom during commercial breaks, there are actually ads out there that are more like thought-provoking short films than the pushy, one-dimensional, in-your-face ads we know and hate. Whether it's an ad for the latest Nike sneaker or to raise awareness about the hazards of speeding, a commercial has lot to communicate in under a minute, and it takes the sharpest creative minds to figure out how to execute ads that are entertaining and even eye opening while getting the message across. This guide rounds up the best commercials of recent years. Chapters are organized by subject, such as socio-political, food and beverage, cars, technology, and media, and individual entries include screenshots, art director briefings, pre-production material (such as sketches and storyboards), and a fact sheet listing technical details. This book is a must-have not only for creative professionals, but also for anyone who's interested in inventive commercials and what goes into making them. All ads featured in the book are on the included DVD.
Julius Wiedemann was born and raised in Brazil. After studying graphic design and marketing, he moved to Japan, where he worked in Tokyo as art editor for digital and design magazines. Since joining TASCHEN in Cologne, he has been building up TASCHEN's digital and media collection with titles such as Digital Beauties, TASCHEN's 1000 Favorite Websites, Illustration Now! and Advertising Now!.
| SKU | Unavailable |
| ISBN 13 | 9783822840290 |
| ISBN 10 | 3822840297 |
| Title | Advertising Now! |
| Author | Julius Wiedemann |
| Series | Midi Series |
| Condition | Unavailable |
| Binding type | Multiple-component retail product |
| Publisher | Taschen GmbH |
| Year published | 2009-07-25 |
| Number of pages | 448 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |