Branding in Asia
Branding in Asia
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Summary
In the midst of financial crisis, Asian companies have felt the heat of competition more strongly than most. Taking a case-oriented approach, this book argues that global recognition for Asian business could be achieved through the creation, development and management of powerful new brands.
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Branding in Asia by Paul Temporal
In the midst of financial crisis, Asian companies have felt the heat of competition more strongly than most. Taking a case-oriented approach, this practical book argues that global recognition for Asian business could be achieved through the creation, development and management of powerful new brands. It explores the unique challenges of Asian markets and offers a wealth of common-sense advice on how to go about meeting them. Features include numerous case studies of successful global brand building and guidance for Western companies on establishing brands in Asia.| SKU | Unavailable |
| ISBN 13 | 9780471835769 |
| ISBN 10 | 0471835765 |
| Title | Branding in Asia |
| Author | Paul Temporal |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | John Wiley & Sons (Asia) Pte Ltd |
| Year published | 1999-12-07 |
| Number of pages | 272 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |