Consumer Behaviour by Michael R Solomon

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Consumer Behaviour by Michael R Solomon

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Summary

Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. The book links in consumer behaviour theory with the real life problems faced by practitioners.

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Consumer Behaviour by Michael R Solomon

Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data to profile European consumers. This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on masters courses in marketing.

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SKU Unavailable
ISBN 13 9780273772729
ISBN 10 0273772724
Title Consumer Behaviour
Author Michael R Solomon
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education Limited
Year published 2013-06-06
Number of pages 704
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable