Consumers by Eric Arnould

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Consumers by Eric Arnould

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Summary

Presents a global, behavioural, eclectic and multi-disciplinary coverage of consumer behaviour. Featuring the areas of technology and research, this work contains illustrative examples.

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Consumers by Eric Arnould

"Consumers, 2nd Edition" presents a global, behavioural, eclectic and multi-disciplinary coverage of consumer behaviour. Reviewers praised "Consumers" as the most current text in the field in the areas of technology and research, and it contains illustrative examples.

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SKU Unavailable
ISBN 13 9780071214261
ISBN 10 0071214267
Title Consumers
Author Eric Arnould
Condition Unavailable
Binding type Paperback
Publisher McGraw-Hill Education - Europe
Year published 2003-04-01
Number of pages 768
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable
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