Customer Relationship Management
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Customer Relationship Management by Graham Roberts-Phelps
Every customer is an individual with a choice. The role of Customer Relationship Management (CRM) is to ensure that each first-time buyer becomes an ongoing client, and every client a self-perpetuating advocate of your business.This book explains the elements of CRM and how to establish an integrated customer relationship-oriented approach in your organisation. How, in a word, to become a business where every customer's need is not just provided for but anticipated.
Graham Roberts-Phelps has been designing and delivering high quality health and safety courses, and sales, management and personal development programmes for many years. As a training consultant and Director of 80/20 Training Limited, he has worked with companies of all sizes and across all industries. Graham is a prolific author whose books and manuals include 90 Brain Teasers for Trainers, Flip Chart Games for Trainers, Training Event Planning Guide and a series of ten Health and Safety Workbooks, all published by Gower, as well as his own series of self-published looseleaf training manuals on health and safety.
| SKU | GOR001244367 |
| ISBN 13 | 9781854181190 |
| ISBN 10 | 185418119X |
| Title | Customer Relationship Management |
| Author | Graham Roberts-Phelps |
| Condition | Very good |
| Binding Type | Paperback |
| Publisher | Thorogood |
| Year published | 2001-02-20 |
| Number of pages | 230 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | This is a used book - there is no escaping the fact it has been read by someone else and it will show signs of wear and previous use. Overall we expect it to be in very good condition, but if you are not entirely satisfied please get in touch with us |
