For God, Country, and Coca-Cola by Mark Pendergrast

For God, Country, and Coca-Cola by Mark Pendergrast

The fizzy, "marvellously entertaining" (Los Angeles Times) story of the world's favourite beverage For God, Country and Coca-Cola is the definitive history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as singular, appealing, and effervescent as the drink itself. Mark Pendergrast recounts more than a hundred years of the Coca-Cola Company with verve and a historian's eye for the telling detail, aligning Coke's success with the emergence of that other great American innovation-modern capitalism. With vivid portraits of the colourful cast of entrepreneurs, hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world-and with a new afterword bringing the story up to today-this is business history at its best: authoritative, enlightening, and fun. Like Coke itself, For God, Country and Coca-Cola is "The Real Thing."

Mark Pendergrast, a native of Atlanta, Georgia, grew up on West Paces Ferry Road, once known as “Coca-Cola Row.” Pendergrast is also the author of Uncommon Grounds and many other books. He lives in Vermont.

SKU	Unavailable
ISBN 13	9781541606012
ISBN 10	1541606019
Title	For God, Country, and Coca-Cola
Author	Mark Pendergrast
Condition	Unavailable
Binding Type	Paperback
Publisher	Basic Books
Year published	2024-12-05
Number of pages	576
Cover note	Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note	Unavailable