Introductory Economics For Business And Management
Introductory Economics For Business And Management
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Summary
Explores the application of economic concepts and techniques in business, and how they assist operational decision making and strategy formation. This work puts micro-economic principles in context within the national and international macro-economic business environment. It is aimed at business and management undergraduates.
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Introductory Economics For Business And Management by Julian Gough
This textbook is aimed at business and management undergraduates, as well as MBA or DMS students converting from other disciplines, who are taking an introductory module in economics. It explores the application of economic concepts and techniques in business, and how they assist operational decision making and strategy formation. These micro-economic principles are put in context within the wider national and international macro-economic business environment.
Julian Gough is Principal Lecturer in Economics at the University of Teeside.
| SKU | Unavailable |
| ISBN 13 | 9780077095611 |
| ISBN 10 | 0077095618 |
| Title | Introductory Economics For Business And Management |
| Author | Julian Gough |
| Condition | Unavailable |
| Binding Type | Paperback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 2000-04-16 |
| Number of pages | 300 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |