Marketing by Michael R Solomon

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Marketing by Michael R Solomon

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Marketing by Michael R Solomon

For undergraduate Principles of Marketing courses. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. The new edition is updated to reflect new marketing strategies companies are using to reach today’s increasingly savvy consumers.

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SKU Unavailable
ISBN 13 9780137142538
ISBN 10 0137142536
Title Marketing
Author Michael R Solomon
Condition Unavailable
Binding Type Paperback
Publisher Pearson Education (US)
Year published 2008-12-05
Number of pages 640
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable