The New Positioning: The Latest on the World's #1 Business Strategy by Jack Trout

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The New Positioning: The Latest on the World's #1 Business Strategy by Jack Trout

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Summary

In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.

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The New Positioning: The Latest on the World's #1 Business Strategy by Jack Trout

In the same right-to-the-point, no-nonsense style that was a hallmark of "Positioning", this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.

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Jack Trout (Greenwich, CT) is Chairman of Trout & Partners. Authors of numerous best-sellers, Al Ries and Jack Trout are undoubtedly the world's best-known marketing strategists. Their books have been translated into 19 languages worldwide.
SKU Unavailable
ISBN 13 9780070653283
ISBN 10 0070653283
Title The New Positioning: The Latest on the World's #1 Business Strategy
Author Jack Trout
Condition Unavailable
Binding type Paperback
Publisher McGraw-Hill Education - Europe
Year published 1997-02-28
Number of pages 173
Cover note Book picture is for illustrative purposes only, actual binding, cover or edition may vary.
Note Unavailable
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