A Sense of Mission
A Sense of Mission
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Summary
Mission statements have become a high fashion corporate accessory - a verbal logo to match the one on the letterhead. This book shows, however, that the statement is an irrelevant by-product of a much larger process - that of developing a sense of mission.
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A Sense of Mission by Andrew Campbell
Mission statements have become a high fashion corporate accessory - a verbal logo to match the one on the letterhead. This book claims however that the statement is an irrelevant by-product of a much larger process - that of developing a sense of mission. The authors describe how a sense of mission can be used as a powerful tool to motivate managers and boost company loyalty. Five detailed case studies show how to manage mission and when and how to develop a mission statement.| SKU | Unavailable |
| ISBN 13 | 9780091746131 |
| ISBN 10 | 0091746132 |
| Title | A Sense of Mission |
| Author | Andrew Campbell |
| Series | Ashridge Management S |
| Condition | Unavailable |
| Binding Type | Hardback |
| Publisher | Cornerstone |
| Year published | 1990-09-20 |
| Number of pages | 271 |
| Cover note | Book picture is for illustrative purposes only, actual binding, cover or edition may vary. |
| Note | Unavailable |