The 11 Immutable Laws of Internet Branding by Al Ries

The 11 Immutable Laws of Internet Branding by Al Ries

The Internet is the first major new communication medium to be introduced since television and businesses ignore it at their peril. If the Internet is going to take its place alongside the other major media it will be because it exploits a powerful new attribute - interactivity. The Internet will make traditional forms of branding , such as conventional advertising, redundant. In order to succeed in branding on the net, the message to customers must be interactive. Al and Laura Ries examine this dilemma and explain how their other revolutionary principles can help your company to build a brand on the net. Like the "22 Immutable Laws of Marketing" and the "22 Immutable Laws of Branding", this title contains practical advice and marketing savvy. The authors use anecdotes from their own consulting business with top companies to illustrate how Internet branding really works. Al Ries and his daughter and partner Laura divulge the revolutionary strategies needed to successfully build your company, product or service into a profitable brand using the internet.

Al Ries is one of the world's best know marketing strategists and author of Focus: The Future of Your Company Depends on It and The 22 Immutable Laws of Branding. With Jack Trout he has written 5 other successful titles, The 22 Immutable Laws of Marketing, Positioning, Marketing Warfare, Bottom-up Marketing and Horse Sense. Laura Ries is a partner in their consulting firm, Ries & Ries.

SKU	Non disponible
ISBN 13	9780006532477
ISBN 10	0006532470
Title	The 11 Immutable Laws of Internet Branding
Author	Al Ries
Condition	Non disponible
Binding type	Paperback
Publisher	HarperCollins Publishers
Year published	2001-05-08
Number of pages	192
Cover note	La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note	Non disponible