Co-opetition by Adam M Brandenburger
Two business gurus use game theory to rewrite business strategy. This is the first book to adapt game theory to the needs of CEOs, managers and entrepreneurs. Co-opetition offers a new mindset for business, a strategic way of thinking which combines competition and cooperation. The essence of business success lies in making sure you’re in the right game. Actively shaping which game you play, and how you play it, is the core of the innovative strategy laid out in Co-opetition. The authors, professors at Yale and Harvard, have devised a simple, robust practice-oriented model to help you break out of the traditional win-lose or lose-lose situations to explore win-win opportunities. Examples, including Intel, Nintendo, American Express and Nutrasweet, are used to show not only how companies can utilize these strategies to their full advantage, but also how to make it possible for their industry as a whole to grow.Adam Brandenburger is a professor at Harvard Business School, where he teaches business strategy, game theory and economics.
Barry Nalebuff is the Milton Steinbach Professor at Yale School of Management.
Both authors have extensive experience consulting with multinational companies.
| SKU | Non disponible |
| ISBN 13 | 9780006387244 |
| ISBN 10 | 0006387241 |
| Title | Co-opetition |
| Author | Adam M Brandenburger |
| Condition | Non disponible |
| Binding type | Paperback |
| Publisher | HarperCollins Publishers |
| Year published | 1997-09-15 |
| Number of pages | 304 |
| Cover note | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |