Consumers by Eric Arnould
This text presents a global, eclectic and multi-disciplinary coverage of conumer behaviour. It looks at the impact of the Internet and other technological advances on consumer's lives, with a focus on how culture affects variables such as perception, emotions, lifestyle and decision-making.| SKU | Non disponible |
| ISBN 13 | 9780071122948 |
| ISBN 10 | 007112294X |
| Title | Consumers |
| Author | Eric Arnould |
| Series | Mcgraw-Hill Series In Marketing |
| Condition | Non disponible |
| Binding type | Paperback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 2001-07-01 |
| Number of pages | 761 |
| Cover note | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |