Corporate Communication by Paul A Argenti

Corporate Communication by Paul A Argenti

Argenti’s Corporate Communication was the first text to tackle this subject, and now in its Fourth Edition, it remains the most comprehensive book in this field. Corporate Communications describes the changes in the environment for business that have taken place over the last half-century and their implications for corporate communication. While attitudes about business have never been totally positive, they have reached an all-time low in recent years––mistrust and skepticism of corporate entities is high, as are expectations that companies will “give back” to society through philanthropy, community involvement, or environmental protection activities. By showing readers the importance of creating a coordinated corporate communication system, organizations will benefit with important strategies and tools that few companies in the world are using yet. This new edition shows what companies need to know about advanced communication strategies to stay one step ahead of the competition.

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SKU	Non disponible
ISBN 13	9780071254113
ISBN 10	0071254110
Title	Corporate Communication
Author	Paul A Argenti
Condition	Non disponible
Binding type	Paperback
Publisher	McGraw-Hill Education - Europe
Year published	2006-04-16
Number of pages	288
Cover note	La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note	Non disponible