Corporate Identity
Corporate Identity
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Résumé
An exploration of how big business manages to keep itself in the public eye. It shows: how identity is crucial to market share; how it plays a central role in expansion and diversification; and how it is vital to both effective recruitment and a flourishing corporate culture.
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Corporate Identity by Wally Olins
An exploration of how big business manages to keep itself in the public eye. It shows: how identity is crucial to market share; how it plays a central role in expansion and diversification; and how it is vital to both effective recruitment and a flourishing corporate culture.| SKU | Non disponible |
| ISBN 13 | 9780500278086 |
| ISBN 10 | 0500278083 |
| Titre | Corporate Identity |
| Auteur | Wally Olins |
| État | Non disponible |
| Type de reliure | Paperback |
| Éditeur | Thames & Hudson Ltd |
| Année de publication | 1994-09-05 |
| Nombre de pages | 224 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |