Decoding Women’s Magazines by Ellen Mccracken

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Decoding Women’s Magazines by Ellen Mccracken

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Summary

This analysis focuses on the strategies by which the commercial structure shapes the cultural content, the magazines' repetitive attempts to secure a consensus about the feminine that is grounded in consumerism, and the contradictory semiotic structures at work within and between purchased ads, covert ads, and editorial features.

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Decoding Women’s Magazines by Ellen Mccracken

A study of the more than fifty US and International glossy publications for women. This analysis focuses on the strategies by which the commercial structure shapes the cultural content, the magazines' repetitive attempts to secure a consensus about the feminine that is grounded in consumerism, and the contradictory semiotic structures at work within and between purchased ads, covert ads, and editorial features.

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Ellen McCracken is a Professor in the Department of Spanish and Portuguese and Program in Comparative Literature at the University of California, Santa Barbara, USA.
SKU Non disponible
ISBN 13 9780333535905
ISBN 10 0333535901
Title Decoding Women’s Magazines
Author Ellen Mccracken
Condition Non disponible
Binding type Paperback
Publisher Palgrave Macmillan
Year published 1992-10-27
Number of pages 341
Cover note La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note Non disponible
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