Direct Marketing by Edward L Nash

Direct Marketing by Edward L Nash

Shows marketing managers in every business area how to maximize results with direct marketing methods. This edition provides information on: database marketing, list management, infomercials, post-mail and predictive research, packaged goods, computer systems, catalogues and budget planning.

Edward L. Nash heads up Team Nash Inc., direct marketing consulting and creative firm based in New York City handling Internet, direct marketing and database clients in the U.S. and five other countries. He also teaches direct marketing at New York University and Virginia Commonwealth University. Prior to forming Team Nash, he was Executive Vice President of Bozell Worldwide, Inc., where he oversaw the strategic development of U.S. global direct marketing programs. Ed began his career as a copywriter and has been marketing Vice President for LaSalle Extension University, President of Capitol Record Club, Executive Vice President of Rapp Collins, and President/CEO of BBDO Direct, which he founded and ran for five years. He is the author of Database Marketing: The Ultimate Selling Tool and editor-in-chief of The Direct Marketing Handbook, both published by McGraw-Hill.

SKU	Non disponible
ISBN 13	9780070460324
ISBN 10	0070460329
Title	Direct Marketing
Author	Edward L Nash
Condition	Non disponible
Binding type	Hardback
Publisher	McGraw-Hill Education - Europe
Year published	1995-12-31
Number of pages	480
Cover note	La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note	Non disponible