E-Mailing Selling Techniques by Stephan Schiffman

E-Mailing Selling Techniques by Stephan Schiffman

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Résumé

Addresses e-mails' role in the twenty-first century sale: when to use e-mail to correspond with a prospect or established account, and when a traditional medium is more appropriate. This work offers guidelines for the proper length and format of sales e-mails, advice on tone and content and tips for writing attention-grabbing subject lines.

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E-Mailing Selling Techniques by Stephan Schiffman

E-mail has revolutionised the way we do business. In "E-mail Selling Techniques", sales guru Stephan Schiffman addresses e-mails' role in the twenty-first century sale: when to use e-mail to correspond with a prospect or established account, and when a traditional medium is more appropriate. "E-mail Selling Techniques" offers essential guidelines for the proper length and format of sales e-mails, advice on tone and content and tips for writing attention-grabbing subject lines. The essential book for sales professionals who rely on computers and portable e-mail devises to get the deal done.
Stephen Schiffman (New York, NY) has trained more than 350,000 salespeople at such firms as AT&T Information Systems, Chemical bank, Manufacturer's Hanover Trust, Motorola and U.S Health Care. Schiffman is president of D.E.I. Management Group. He is author of such bestselling books as Cold Calling Techniques (That Really Work!) and Closing Techniques (That Really Work!).
SKU Non disponible
ISBN 13 9781593377441
ISBN 10 1593377444
Titre E-Mailing Selling Techniques
Auteur Stephan Schiffman
État Non disponible
Type de reliure Paperback
Éditeur Adams Media Corporation
Année de publication 2006-11-30
Nombre de pages 160
Note de couverture La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note Non disponible