Focus by Al Ries
Using examples from many companies, this guide to management shows how the path to success comes not from expanding into new lines but from focusing a corporation on what it does best. It shows managers how to get back on track and predicts the kind of corporate thinking that is destined to fail.Al Ries’s previous books are The 22 Immutable Laws of Marketing, Bottom-Up Marketing, Marketing Warfare and Positioning. He is one of the world’s best-known marketing strategists and consults for some of the largest corporations in North America, South America and the Far East. He lives in New York.
| SKU | Non disponible |
| ISBN 13 | 9780006387350 |
| ISBN 10 | 0006387357 |
| Title | Focus |
| Author | Al Ries |
| Condition | Non disponible |
| Binding type | Paperback |
| Publisher | HarperCollins Publishers |
| Year published | 1997-04-21 |
| Number of pages | 320 |
| Cover note | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |