Fundamentals of Marketing by William J Stanton

Passer aux informations produits
1 de 1

Fundamentals of Marketing by William J Stanton

Regular price
Checking stock...
Regular price
Checking stock...
Summary

Offers coverage of the managerial approach to marketing fundamentals. This work covers current issues, such as international, ethics and environmental marketing, within a managerial perspective. It also covers various components of marketing strategy such as promotion and price.

L'endroit bien-être pour acheter des livres
  • Livraison gratuite vers la France
  • Soutenir les auteurs avec AuthorSHARE
  • Emballage 100% recyclable
  • Fier d'être une B Corp – Une entreprise pour le bien

Fundamentals of Marketing by William J Stanton

The tenth edition remains a solid, consistent, reader-friendly book which stresses the importance and necessity of a customer-oriented approach. Every chapter is replete with international and ethical references, as well as managerial perspectives - and environmental marketing issues are covered periodically. The tenth edition is two chapters shorter than the last edition, so as to allow more time to cover it in its entirety. Eight of the 22 chapters have been extensively rewritten and all chapters have been updated. Each chapter is now framed by a short case involving a brand-name company: the case introduces the chapter, then closes the chapter with a follow-up. New "You Make the Decision" boxes invite students to grapple with managerial challenges real marketers are facing and new "A Commitment to ..." boxes emphasize the necessity for commitment to the environment, to customer satisfaction, or to quality. Two "Hands-on Marketing" exercises requiring library and/or field research have been added to the end of each chapter.
SKU Non disponible
ISBN 13 9780071136709
ISBN 10 0071136703
Title Fundamentals of Marketing
Author William J Stanton
Condition Non disponible
Binding type Paperback
Publisher McGraw-Hill Education - Europe
Year published 1993-11-01
Number of pages 736
Cover note La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note Non disponible