Giants of Enterprise
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Giants of Enterprise by Richard Tedlow
Seven business innovators and the empires they built. The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires. With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times: . George Eastman and his invention of the Kodak camera; . Thomas Watson of IBM; . Henry Ford and his automobile; . Charles Revson and his use of television advertising to drive massive sales for Revlon; . Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel; . Andrew Carnegie and his steel empire; . Sam Walton and his unprecedented retail machine, Wal-Mart.
One of the top ten business books of 2001 -- Business Week "From Richard Tedlow's insightful group portrait of seven American entrepreneurs..a rough formula for titanhood can be deduced." -- Atlantic Monthly
Richard S. Tedlow is the Class of 1949 Professor of Business Administration at the Harvard Business School, where he is a specialist in the history of business. He is the author of Giants of Enterprise: Seven Business Innovators and the Empires They Built. In addition to his teaching and research, Professor Tedlow has consulted and taught both marketing and business history to a variety of companies and organizations.
| SKU | Non disponible |
| ISBN 13 | 9780066620367 |
| ISBN 10 | 0066620368 |
| Title | Giants of Enterprise |
| Author | Richard Tedlow |
| Condition | Non disponible |
| Binding type | Paperback |
| Publisher | Harperbusiness |
| Year published | 2011-03-20 |
| Number of pages | 544 |
| Cover note | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |