Global Marketing
Global Marketing
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Global Marketing by Warren J Keegan
The excitement, challenges, and controversies of global marketing. Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. The new edition focuses on the recent changes in the world, including the global financial crisis.| SKU | Non disponible |
| ISBN 13 | 9780137042685 |
| ISBN 10 | 013704268X |
| Titre | Global Marketing |
| Auteur | Warren J Keegan |
| État | Non disponible |
| Type de reliure | Paperback |
| Éditeur | Pearson Education (US) |
| Année de publication | 2010-03-25 |
| Nombre de pages | 624 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |