Global Marketing
Global Marketing
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Résumé
For undergraduate and graduate courses in Global/International Marketing. Keegan/Green gives students an understanding of global marketing as a whole, as well as focusing on the importance of emerging nations in contemporary global marketing.
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Global Marketing by Warren J Keegan
For undergraduate and graduate courses in Global/International Marketing. Keegan/Green gives students an understanding of global marketing as a whole, as well as focusing on the importance of emerging nations in contemporary global marketing.| SKU | Non disponible |
| ISBN 13 | 9780138133863 |
| ISBN 10 | 0138133867 |
| Titre | Global Marketing |
| Auteur | Warren J Keegan |
| État | Non disponible |
| Type de reliure | Paperback |
| Éditeur | Pearson Education (US) |
| Année de publication | 2007-12-18 |
| Nombre de pages | 672 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |