How to Plan Radio Advertising
How to Plan Radio Advertising
Regular price
Checking stock...
Regular price
Checking stock...
Résumé
This series provides an introduction to advertising in four key media. Written for managers using these media for the first time, each book is a practical guide to planning, preparing, running and evaluating a campaign in a particular medium.
The feel-good place to buy books
- Free delivery in the UK
- Supporting authors with AuthorSHARE
- 100% recyclable packaging
- B Corp - kinder to people and planet
- Buy-back with World of Books - Sell Your Books
How to Plan Radio Advertising by Iain Maitland
This series provides an introduction to advertising in four key media. Written for managers using these media for the first time, each book is a practical guide to planning, preparing, running and evaluating a campaign in a particular medium. The books are supported throughout by real documents such as rate cards and winning advertisements. Codes of practice, useful contacts and recommended reading sections plus a glossary of important words and phrases are included in each book.| SKU | Non disponible |
| ISBN 13 | 9780304334292 |
| ISBN 10 | 0304334294 |
| Titre | How to Plan Radio Advertising |
| Auteur | Iain Maitland |
| Série | Advertising Guides |
| État | Non disponible |
| Type de reliure | Paperback |
| Éditeur | Cengage Learning EMEA |
| Année de publication | 1996-12-05 |
| Nombre de pages | 160 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |