The Lean Startup
The Lean Startup
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Summary
Most new businesses fail. But most of those failures are preventable. This title offers a fresh approach to business that's being adopted around the world. It describes learning what your customers really want, testing your vision continuously, and adapting and adjusting before it's too late.
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The Lean Startup by Eric Ries
THE INTERNATIONAL BESTSELLING SENSATION 'The Lean Startup changes everything.' - Harvard Business Review ---------- Most new businesses fail. But most of those failures are preventable. The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You'll learn how to test your vision continuously, adapting and adjusting before it's too late. With over a million copies sold across the globe, now is your time to think Lean.
Every so often a business book comes along that changes how we think about innovation and entrepreneurshipThe Lean Startup has the chops to join this exalted company * Financial Times, Philip Delves Broughton *
Mandatory reading for entrepreneurs... loaded with fascinating stories and practical principles * Dan Heath, coauthor of Switch and Made to Stick *
If you are an entrepreneur, read this book. If you are thinking about becoming an entrepreneur, read this book. If you are just curious about entrepreneurship, read this book * Randy Komisar, founding director of TiVo *
The Lean Startup will change the way we think about entrepreneurship * Tom Eisenmann, Professor of Entrepreneurship, Harvard Business School *
Mandatory reading for entrepreneurs... loaded with fascinating stories and practical principles * Dan Heath, coauthor of Switch and Made to Stick *
If you are an entrepreneur, read this book. If you are thinking about becoming an entrepreneur, read this book. If you are just curious about entrepreneurship, read this book * Randy Komisar, founding director of TiVo *
The Lean Startup will change the way we think about entrepreneurship * Tom Eisenmann, Professor of Entrepreneurship, Harvard Business School *
Eric Ries is an entrepreneur and the author of the international bestseller The Lean Startup, which has sold over one million copies and has been translated into over thirty languages. He has founded a number of startups including IMVU, where he served as CTO, and he has advised on business and product strategy for startups, venture capital firms, and large companies, including General Electric, where he partnered to create the FastWorks program. Eric has served as an Entrepreneur-in-Residence at Harvard Business School, IDEO, and Pivotal and he is the founder and CEO of the Long-Term Stock Exchange.
| SKU | Non disponible |
| ISBN 13 | 9780670921607 |
| ISBN 10 | 0670921602 |
| Title | The Lean Startup |
| Author | Eric Ries |
| Condition | Non disponible |
| Binding type | Paperback |
| Publisher | Penguin Books Ltd |
| Year published | 2011-10-06 |
| Number of pages | 336 |
| Cover note | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |