Logo Design 3 by Julius Wiedemann
Everybody knows that the logo is a key branding element. A good one can glamorize just about anything, so it comes as no surprise that logo design is a crucial step in the development of a product or service. This third installment in our Logo Design series brings together diverse logos from around the world, organized into chapters by theme, such as creative industry, events, fashion, media, music, retailers, and service. A full index lists each logo’s company, designer, and designer’s website. Also included is a case study section, concentrating on logo application and development. Special features include an interview with H5, the makers of 2010 Oscar-winner Logorama, Neville Brody’s Research Studios on the redesign of Music for Youth, Sasha Vidakovic on the new identity for Victoria Beckham, leading Canadian design studio Concrete on the launch of SUPER cosmetics, British studio KentLyons on the Jarman film award, HB Design from Argentina on the country’s 200th anniversary logo, and Helmut Langer on universal identities.
An excellent visual reference, and its case studies show how some of the world's most popular brands have been developed by expert brand managers, marketing professionals and designers* Curve Magazine, Sydney *
Julius Wiedemann studied graphic design and marketing and was an art editor for newspapers and design magazines in Tokyo before joining TASCHEN in 2001. His titles include the Illustration Now! and Record Covers series, as well as the infographics collection and books about advertising and visual culture.
| SKU | Non disponible |
| ISBN 13 | 9783836524216 |
| ISBN 10 | 383652421X |
| Title | Logo Design 3 |
| Author | Julius Wiedemann |
| Condition | Non disponible |
| Binding type | Hardback |
| Publisher | Taschen GmbH |
| Year published | 2011-03-28 |
| Number of pages | 384 |
| Cover note | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |