Marketing Across Cultures by Jean-Claude Usunier

Marketing Across Cultures by Jean-Claude Usunier

Confidence is like a magnet that attracts people to you and helps you get closer to reaching your goals. When you believe in yourself, you send the message that you have the brains, ability, and talent to handle whatever life sends your way. And the truth is, you do

Using powerful skills based in cognitive behavioral therapy (CBT), Think Confident, Be Confident for Teens shows you how to tap into your self-esteem so you can be yourself in every situation, no matter how awkward you feel or scary that may sound. The fun exercises and tips in this confidence-coaching workbook will guide you past feelings of self-doubt and encourage you to believe in yourself, strengthen your friendships, and meet every challenge head-on.

- Recognize and overcome the self-doubting thoughts that bring you down
- Grow your confident thoughts into confident actions
- Enjoy a full social life and attract new friends
- Feel smarter at school and build on your extracurricular talents

This book has been awarded The Association for Behavioral and Cognitive Therapies Self-Help Seal of Merit -- an award bestowed on outstanding self-help books that are consistent with cognitive behavioral therapy (CBT) principles and that incorporate scientifically tested strategies for overcoming mental health difficulties. Used alone or in conjunction with therapy, our books offer powerful tools readers can use to jump-start changes in their lives.

Usunier, Jean-Claude: - Jean-Claude Usunier is a professor at the University of Lausanne, Switzerland, in the Faculty of Business and Economics (HEC). His research interests are cross-cultural consumer behaviour, and cultural and linguistic aspects of international marketing and management. He serves on the editorial board of several international business and marketing journals. His research was published in International Journal of Research in Marketing, Journal of Research in Personality, Time and Society, Journal of International Marketing, International Journal of Electronic Commerce, Journal of Business Communication, International Marketing Review, and European Journal of Marketing. His recent books include Marketing Across Cultures (Pearson, 2013; with Julie Lee), and Religions as Brands: The Marketization of Religion and Spirituality (Ashgate, 2014; with Joerg Stolz).

SKU	Non disponible
ISBN 13	9780273713913
ISBN 10	0273713914
Titre	Marketing Across Cultures
Auteur	Jean-Claude Usunier
État	Non disponible
Type de reliure	Paperback
Éditeur	Prentice Hall
Année de publication	2009-01-05
Nombre de pages	496
Note de couverture	La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note	Non disponible