Marketing Management by Harper W Boyd

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Marketing Management by Harper W Boyd

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Summary

This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software.

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Marketing Management by Harper W Boyd

This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software.

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SKU Non disponible
ISBN 13 9780071154291
ISBN 10 0071154299
Title Marketing Management
Author Harper W Boyd
Condition Non disponible
Binding type Multiple-component retail product
Publisher McGraw-Hill Education - Europe
Year published 1997-11-01
Number of pages 576
Cover note La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note Non disponible
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