Net Markets by Tom Dagenais
The real opportunity of E-business is the ability to bind businesses together. "Net Markets" bypasses the glitz and talks to a business executive's bottom-line concerns, addressing the direct implications of business-to-business E-marketplaces on individual businesses, from consulting, audit, and security to taxation, financing, and more. "Net Markets" discusses not only what business models are but also how these concepts apply in functional areas of E-business. Uniquely designed to view B2B commerce with a business-not technology-bias, this indispensable guide contains information including: which Net Market business models will work most effectively in particular industries? The seven key B2B trends every business must consider; why current B2B and B2C E-business approaches won't last-and what will take their places.
Tom Dagenais, C.A., C.M.C., Partner, (Canada) is the National Service Line leader for Information Systems Consulting with Deloitte & Touche. Dagenais is the author of The Complete Micro Consulting Practice Guide and has written extensively on a variety of business technology topics.David Gautschi (Canada) is a director with Deloitte & Touche and leads the eCenter practice in Seattle. He was formerly the Kirby Cramer Professor of Marketing and International Business at the University of Washington and managing partner of Janus Enterprise International LLC.
| SKU | Non disponible |
| ISBN 13 | 9780070893085 |
| ISBN 10 | 007089308X |
| Title | Net Markets |
| Author | Tom Dagenais |
| Condition | Non disponible |
| Binding type | Hardback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 2002-06-12 |
| Number of pages | 378 |
| Cover note | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |