New Products Management
Summary
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New Products Management by C Merle Crawford
Written with a managerial focus, New Products Management by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management.
Merle Crawford, University of Michigan - Emeritus Anthony Di Benedetto, Temple University
| SKU | Non disponible |
| ISBN 13 | 9780071289238 |
| ISBN 10 | 0071289232 |
| Title | New Products Management |
| Author | C Merle Crawford |
| Condition | Non disponible |
| Binding type | Paperback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 2011-02-16 |
| Number of pages | 576 |
| Cover note | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |