Persuasive Writing for Business
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Persuasive Writing for Business by Patrick Forsyth
Putting things in writing to create messages that they are clear, informative and impressive is not easy. If your message must be persuasive too then it can be downright difficult. The text for a range of things from letters, emails, and memos to proposals, press releases and websites needs to be well written if it is to achieve its purpose. In this straightforward and practical book Patrick Forsyth reviews how to define your message clearly and present it powerfully and persuasively. There are proven easy to apply tips and techniques here that will help you achieve the results you want more easily, more certainly and more often. It can help you turn a difficult chore into something that really brings results. Patrick Forsyth is a consultant, trainer and writer and the author of many successful business book. One reviewer said of his writing: Patrick has a lucid and elegant style of writing which allows him to present information in a way that is organised, focused and easy to apply (Professional Marketing).
Patrick Forsyth has worked for many years as a business consultant and management trainer. Linked to this he is the author of innumerable articles and more than fifty successful business and management, personal development, self-help and career books (for example, Detox your career and Manage your boss). In recent years his writing has expanded into broader areas. He has had a humorous book published about life in the office jungle, Surviving office politics (Marshall Cavendish). In addition, he has had short stories published and also writes about writing for Writing Magazine for which he also pens a monthly column. He first travelled to South East Asia some twenty-five years ago, and has visited regularly-especially to Singapore, Malaysia and Thailand-for both work and pleasure ever since. His first book of travel writing-First class at last!-is a light-hearted account describing a journey on the Eastern & Oriental Express, the luxury train that runs from Singapore to Bangkok. This was well reviewed, one reviewer calling it ...lively, witty and wry. He lives in the United Kingdom, in Maldon in Essex, where he writes looking out over the River Blackwater.
| SKU | Non disponible |
| ISBN 13 | 9781781331026 |
| ISBN 10 | 1781331022 |
| Title | Persuasive Writing for Business |
| Author | Patrick Forsyth |
| Condition | Non disponible |
| Binding type | Paperback |
| Publisher | Rethink Press |
| Year published | 2014-08-08 |
| Number of pages | 134 |
| Cover note | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |