Services Marketing by Valarie A Zeithaml

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Services Marketing by Valarie A Zeithaml

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Part of Mcgraw-Hill International Editions Series series
Summary

Advanced economies of the world are dominated by services, even manufacturing companies recognize that service provides sustainable competitive advantages. This text focuses on customer expectations in order to help companies develop and deliver a service that the customer will value.

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Services Marketing by Valarie A Zeithaml

Advanced economies of the world are dominated by services, even manufacturing companies recognize that service provides sustainable competitive advantages. This text focuses on customer expectations in order to help companies develop and deliver a service that the customer will value.

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Tout afficher
SKU Non disponible
ISBN 13 9780071169943
ISBN 10 0071169946
Title Services Marketing
Author Valarie A Zeithaml
Series Mcgraw-Hill International Editions Series
Condition Non disponible
Binding type Paperback
Publisher McGraw-Hill Education - Europe
Year published 2000-01-01
Number of pages 656
Cover note La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note Non disponible
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