Switch by Dan Heath
'A fantastic book.' WIRED 'Witty and instructive.' WALL STREET JOURNAL 'Invaluable for anyone wanting to make long-lasting change a reality.' BBC FOCUS 'A must-read.' FORBES ______________________________________________ We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue that we need to understand how our minds function in order to unlock shortcuts to switch up our behaviours. Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company's finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results. In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change.
A fantastic book * Wired *
Witty and instructive * Wall Street Journal *
Switch is likely to prove invaluable to anyone wanting to make long-lasting change a reality * BBC Focus *
Whether you're a manager, a parent or a civic leader, getting people to change can be tricky businessIn Switch, brothers Chip and Dan Heath - authors of the best-selling Made to Stick - survey efforts to shape human behaviour in search of what works. Even when change isn't easy, it's often worth making * Time *
A must-read * Forbes *
Witty and instructive * Wall Street Journal *
Switch is likely to prove invaluable to anyone wanting to make long-lasting change a reality * BBC Focus *
Whether you're a manager, a parent or a civic leader, getting people to change can be tricky businessIn Switch, brothers Chip and Dan Heath - authors of the best-selling Made to Stick - survey efforts to shape human behaviour in search of what works. Even when change isn't easy, it's often worth making * Time *
A must-read * Forbes *
Dan Heath (Author)
Dan Heath is a senior fellow at Duke University’s CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina. Dan and his brother Chip have written four New York Times bestselling books: Made to Stick, Switch, Decisive, and The Power of Moments. Their books have sold over three million copies worldwide and have been translated into thirty-three languages.
Chip Heath (Author)
Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother, Dan, have written four New York Times bestselling books: Made to Stick, Switch, Decisive and The Power of Moments. He has helped over 530 start-ups refine and articulate their strategy and mission. Chip lives in California.
Dan Heath is a senior fellow at Duke University’s CASE center, which supports entrepreneurs fighting for social good. He lives in Durham, North Carolina. Dan and his brother Chip have written four New York Times bestselling books: Made to Stick, Switch, Decisive, and The Power of Moments. Their books have sold over three million copies worldwide and have been translated into thirty-three languages.
Chip Heath (Author)
Chip Heath is a professor at Stanford Graduate School of Business. Chip and his brother, Dan, have written four New York Times bestselling books: Made to Stick, Switch, Decisive and The Power of Moments. He has helped over 530 start-ups refine and articulate their strategy and mission. Chip lives in California.
| SKU | GOR002839821 |
| ISBN 13 | 9781847940322 |
| ISBN 10 | 1847940323 |
| Titre | Switch |
| Auteur | Dan Heath |
| État | Très bon |
| Type de reliure | Paperback |
| Éditeur | Cornerstone |
| Année de publication | 2011-03-03 |
| Nombre de pages | 320 |
| Note de couverture | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Il s'agit d'un livre d'occasion - par conséquent, il a été lu par quelqu'un d'autre et il présente des signes d'usure et d'utilisation antérieure. Dans l'ensemble, nous nous attendons à ce qu'il soit en très bon état, mais si vous n'êtes pas entièrement satisfait, veuillez prendre contact avec nous. |
