Transnational Management
Summary
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Transnational Management by Christopher A Bartlett
"Transnational Management" focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.
Christopher A. Bartlett, Harvard Business School Paul W. Beamish, The University of Western Ontario
| SKU | Non disponible |
| ISBN 13 | 9780071267434 |
| ISBN 10 | 0071267433 |
| Title | Transnational Management |
| Author | Christopher A Bartlett |
| Condition | Non disponible |
| Binding type | Paperback |
| Publisher | McGraw-Hill Education - Europe |
| Year published | 2010-11-01 |
| Number of pages | 840 |
| Cover note | La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier. |
| Note | Non disponible |