The Ultimate Sales Letter, 4th Edition by Dan S Kennedy

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The Ultimate Sales Letter, 4th Edition by Dan S Kennedy

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Summary

Explains why some sales letters work and most don't. This title shows how to write copy that any business can use.

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The Ultimate Sales Letter, 4th Edition by Dan S Kennedy

Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use. Among other things, he provides: Completely updated text and examples Great headline formulas New exercises to spark creativity The best way to use graphics Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.
Dan S. Kennedy is the provocative, truth-telling author of thirteen business books total; a serial, successful, multi-millionaire entrepreneur; trusted marketing advisor, consultant, and coach to hundreds of private entrepreneurial clients; and he influences well over one million independent business owners annually through his newsletters, tele-coaching programs, local Chapters, and Kennedy Study Groups meeting in over 100 cities, and a network of top niched consultants in nearly 150 different business and industry categories and professions. Dan lives in Ohio and in northern Virginia, with his wife, Carla, and their Million Dollar Dog. For more information check out his blog at DanKennedy.com/Blog.
SKU Non disponible
ISBN 13 9781440511417
ISBN 10 1440511411
Title The Ultimate Sales Letter, 4th Edition
Author Dan S Kennedy
Condition Non disponible
Binding type Paperback
Publisher Adams Media Corporation
Year published 2011-02-14
Number of pages 240
Cover note La photo du livre est présentée à titre d'illustration uniquement. La reliure, la couverture ou l'édition réelle peuvent varier.
Note Non disponible